CONYERS, GA (June 6, 2018) – Unified Brands announced today that it will restructure pricing for many of its product lines. Included in this action is a reset of list prices and discount programs for the Groen, Randell and Avtec brands effective July 2, 2018.
The company also announced that a modification to the minimum advertised pricing (MAP) program published for Groen and Randell will be made in conjunction with the price restructuring.
“These actions are just one element of commitment to our vision – which is to cultivate collaborative partnerships and enhance experiences,” said John Davis, Vice President of Marketing & Product Management. “As a result, we expect we will improve our competitive position in a rapidly changing business environment.”
Detailed communication to all buying groups, dealers, and sales representatives is in progress. Anyone requiring additional details should contact their Unified Brands representative.
About Unified Brands: Unified Brands and its Groen, CapKold, Randell, Avtec, A la Cart, and Power Soak product lines have leading industry positions in cooking equipment, Sous Vide/cook-chill production systems, custom fabrication, refrigeration, ventilation, utility distribution, conveyor systems, meal delivery systems and continuous motion ware washing systems. As an operating company within the Refrigeration and Food Equipment segment of Dover Corporation, Unified Brands is headquartered in Conyers, Ga., and has operations in Michigan, Mississippi, and Oklahoma.